The Innovation Resource Centre (IRC) is Northern British Columbia’s leading organization committed to enhancing the regional economy by facilitating science and technology solutions.  As the region’s technology champion, it fosters growth of high-tech, provides a voice for the technology companies, educates entrepreneurs, fosters innovation, and works to enhance science and technology awareness in the community.

When it came time to recreate the Innovation Resource Centre's web site, Floatingrock was the obvious choice.  Dawn Miller, Executive Director of IRC, and Bjorn Butow, Technology Development Officer, were keenly aware of Serenity, our online solution for content, database and web development and our knowledge of Internet based systems. Floatingrock was pre-selected  as the next IRC web developer.

The new site features a system for news articles, display and archive, event viewing and registration and conveyance of pertinent vital technology information, resources and solutions. The site has become a hub of technolgy information for the entire region.  The talented, hardworking visionaries at IRC now have an equally innovative web presence that enables them to better speak to the technology professionals resident in Northern British Columbia.

For their new brochure, the IRC wanted to create a representation of their four core solutions to help build the regional technology sector; Business Analysis, Professional Development, Promotion & Awareness, and Innovation & Sector Initiatives. By framing an enhanced version of their logo with their core solutions, we created a conversation piece with a look unique to the IRC. The design also served to re-establish their position at the center of high-tech activity in the north, reinforce their brand, and their message. The resulting logo frame is varied and carried through both brochure and website.

The commitment, creativity and enthusiasm of the IRC staff, throughout the process, was infectious. Equally committed to the successful image update, we contributed a host of ideas for their new positioning statement, including their chosen "Advancing the Business of Technology". We were pleased to be able to play a significant role in this effort.