|
"Forest Expo foresees a longstanding relationship with Floatingrock. I would recommend Floatingrock to anyone looking for a company that thinks outside the box, and provides service that goes far beyond what is expected"
Trudy Swaan
General Manager
|
 |
  
Back in 2001, Forest Expo came to Floatingrock with a request for a new look and feel for their international forestry exposition in preparation of the 2002 Show. We accepted the challenge and came up with a number of solutions to address the needs of this organization. We redesigned the branding to provide a consistent look across all marketing materials. Registration packages, promotional inserts, magazine advertisements, and the new website interface all reflected the same theme and colors of the new brand. Our advertising, marketing, desktop publishing and copywriting services were enlisted to contribute to each of these aspects of Forest Expo's request. Well we've done it again for the 2004 show. All materials were newly invented and the web site improved both in form and function.
During the original restructuring of Forest Expo's web site, functionality was included to accept online registration for exhibitors, sponsors, seminar attendees, and exposition attendees. In addition, dynamic archives for exhibitors, sponsors, and events were incorporated to ensure that current information for contributing participants was reflected on the website. All of these main areas are there, but improved substantially. Changes to the application include database upscaling from file based to enterprise level SQL, improvements to logic, reports, list management, and the booth allocation utility. Paul Davidson's flash work has taken the original floor plan editor to new heights of performance and user friendliness, further aiding exhibitor registrants in deciding upon booth locations.
| The original floor plan editor pales in comparison. The new interactive floorplan viewer reflects which spaces are booked, which are still available, which ones have been held in reserve, and which exhibitor's occupied which locations all through a simple click of the mouse. |
 |
This new application development marks two watershed moments here at Floatingrock; Forest Expo is the first major project completed under our new organizational structure, and marked the return of Paul Davidson to the Floatingrock team a great programmer, artist and most importantly a good friend. This project tested the merits of our new strategic partnerships, which despite the enormous challenges of new personnel, new tools, and new work flow development was on budget and on time.
View The Solution
• The Web Site
• Print & Media Solutions
|
|
