Advertising – good and bad. Which would you rather have?

Good advertising is…

• About the customer, not about the product or vendor
• Focused on “You”, “Your” and “Yours”
• Delightful and surprising
• Evocative, provocative and emotional
• Memorable, relevant
• Conveys a benefit
• A powerful brand builder
• Focused on the long term
• Repeated frequently
• And most importantly – uses the power of words

Bad advertising is …

• About the product, or the seller
• Loaded with “We”, “I” and “My”
• Boring, predictable, dull
• Heard as prattle … yak-yak, wah, wah and blah-blah
• Loaded with features, items and prices
• Betrays Brand, and substitutes short term sales for long term share
• Often planned poorly, with randomness and abandon
• Created in minutes or hours, with little or no investment
• Expensive.  Very, very expensive.

Enlist Floatingrock.com to address your advertising needs.  From concept to layout, text to graphics, Floatingrock is fully equipped to meet your advertising requirements from start to finish.  Whether you have an idea you wish to elaborate on or are looking for some creative thoughts to launch a new ad campaign, we have the savvy to portray your business in ways that garner positive attention